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September 8-15, 2021

ABOUT

Mezcal Week (September 8-15, 2021) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week. Post on Instagram or Facebook how you are celebrating mezcal September 8-15. Simply tag @mezcalweek and include the #mezweek2021 in the post and we will flood the internet with the images!

WHAT ARE SOME MEZCAL WEEK IDEAS?

It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.

Mezcal Brands

Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more! What about a palenque tour, or an interview with a mezcalero via Facebook Live?

Chefs

Think pairings, think cooking with mezcal, think of all the ways mezcal has inspired you and use that to inspire your customers to explore the world of mezcal.

Bartenders

Get those creative juices flowing and think about flights or special cocktails to highlight for a week.

Retail Outlets

Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.

A cocktail kit for every day of Mezcal Week from Nido's Backyard & El Silencio. Learn More.
Experience The Magic of Michoacan, Dinner and Mezcal Tasting on Sept 10th at Ositos Tap in Chicago with La Luna Mezcal & SACRED. Get Tickets
Is it #MezWeek yet?
Pictured: Mezcal cocktails at Tres Gatos in Boston.
A release of four exclusive mezcals at Madre Oaxacan Restaurant's new location in West Hollywood. More info.
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HOW TO PARTICIPATE

Post on Instagram or Facebook how you are celebrating mezcal September 8-15.

Simply tag @mezcalweek and include #mezweek2021 in the post and we will flood the internet with the images!

For those wanting to incorporate education into their specials, each day will focus on a different theme to highlight what makes mezcal so special:

 

September 8 – Maguey – Sin maguey, no hay mezcal!

September 9 – The palenque/vinata/taberna

September 10 – Sustainability

September 11 – People

September 12 – Cocktails

September 13 – Pairings

September 14 – Favorite mezcal moment and why

September 15 – El Grito – celebrating Mexican Independence Day with the Spirit of Mexico

Join us!

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MEZCAL COLLABORATIVE

Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to responsibly increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.

Thank you to our founding members:

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