ABOUT
Mezcal Week (September 8-15, 2021) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week. Post on Instagram or Facebook how you are celebrating mezcal September 8-15. Simply tag @mezcalweek and include the #mezweek2021 in the post and we will flood the internet with the images!
WHAT ARE SOME MEZCAL WEEK IDEAS?
It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.
Mezcal Brands
Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more! What about a palenque tour, or an interview with a mezcalero via Facebook Live?
Retail Outlets
Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.
HOW TO PARTICIPATE
Post on Instagram or Facebook how you are celebrating mezcal September 8-15.
Simply tag @mezcalweek and include #mezweek2021 in the post and we will flood the internet with the images!
September 8 – Maguey – Sin maguey, no hay mezcal!
September 9 – The palenque/vinata/taberna
September 10 – Sustainability
September 11 – People
September 12 – Cocktails
September 13 – Pairings
September 14 – Favorite mezcal moment and why
September 15 – El Grito – celebrating Mexican Independence Day with the Spirit of Mexico
Join us!
What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite ...
Sep 16

What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite spirit! Hasta la próxima 🎉
#mezweek2021
Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color ...
Sep 15

Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color of the mezcal - that yellowish hue is not from wood barrel aging but instead from the production process and the enamelized bowl that is used during distillation. This is very distinctive of the region! How will you be kicking things off at midnight tonite?
#mezcalweek #mezweek2021 #mezcal #labandera #elgrito
Mezcal Week is still going! We are loving the flights and cocktails y’all are coming up with.
...
Sep 14

Mezcal Week is still going! We are loving the flights and cocktails y’all are coming up with.
Slide 1: a beauty from @suerteatx
Slide 2: The compadres flight at @tacolovegrill
Slide 3: A #mezweek2021 and #negroniweek baby from @spiritedshaker
💕❤️ Keep em comin! #mezcalweek #mezcal #mezcalcocktails
It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I ...
Sep 14

It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I return to again and again because this is how the love affair began.
#mezcal #mezcalmoments #mezcalweek #mezweek2021 #mezcalweek2021 #favoritemoments
Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful...
Sep 13

Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful tote and two copitas!
➡️Check out the post in our feed from last week for details!
#mezweek2021 #mezcal #mezcalweek #copitas
Let's talk what goes with mezcal, which we often respond, well everything! It sounds like a cop...
Sep 13

Let's talk what goes with mezcal, which we often respond, well everything! It sounds like a cop out but it is pretty true. With the variety of flavors found in any bottle of mezcal, it is truly versatile. It's often served with orange slices and sal de gusano, or roasted cacahuates.
But, it is a great digestivo, so if you are having a meal that is heavy, ie meat or mole, it does a great job in helping break down the fats. It also works well with seafood and fish, and even a cheese course. And of course, it is sublime with chocolate and other desserts.
It is really about experimenting to see exactly how flavors balance out. If you are having a spicy meal, you might not want to feature a "spicy" mezcal as the combined heat of flavors in the mouth can be pretty overwhelming. Fruitier mezcals work with cheese, pechugas are great with chocolate, and minerali Karwinskiis can taste great with sushi. Start playing around!
#mezcalweek #mezweek2021 #mezcal #perfectpairings #mezcalpairings
Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre...
Sep 12

Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre cocktail demo!
💕🐯Join Tigresa @ninosips and @ferronlandia as they make an easy at home cocktail and chat about the magic of mezcal!
All you need is lime, grapefruit soda, ice and mezcal! #mezcalojodetigre #mezcalweek #mezcalcocktails
Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders ...
Sep 12

Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders were early adopters of mezcal - the arrival of mezcal in the market in the US coincided with a resurging interest in cocktails and mezcal provided the versatility and complex flavors to create exciting new drinks. That same versatility also meant it was possible to subsitute mezcal for other spirits in classic cocktails like Manhattans, Last Words, Palomas, and pictured here, Negronis.
What's your favorite mezcal cocktail and why?
#mezcalweek #mezweek2021 #mezcalcocktails #cocktailoftheday #cocktails #negroni #mezcalnegroni #negroniweek #bartenders
Today we are celebrating the people of mezcal, and we want to take this opportunity to give a big ...
Sep 11

Today we are celebrating the people of mezcal, and we want to take this opportunity to give a big high five to the people who labor behind the scenes doing so much of the backbreaking work, from getting the agave to the palenque/vinata/taberna and seeing it through the whole process, to finally serving it to you at your favorite bar. To you all, we salute you for all of your contributions in making mezcal, the true spirit of Mexico.
#mezcal #mezcalweek #mezweek2021 #workersunited #hardwork #hardworking #bartenderlife #bartenders
Where are y’all kicking off this Mezcal Week weekend?!🎉
➡️Tag your favorite place to sip on a mezcal cocktail! Here are a few to get ya started:
Slide 1: Mezcal cocktail with guava on fiyah! with @mezcal.naran.us at @nonnascottsdale 🍹🔥
📸 @whiskeymarketer
Slide 2: @elemi.ep’s L A C A N I J A 🍹
@reycampero espadín + @abasolowhisky
Slide 3: @mezcalerodtla 🍸💖 Check out their mezcal cocktails- Happy Hour is from 4-7pm daily in DTLA!
Slide 4: @laguelaguetza Did you their Mezcal is 100% Oaxacan, owned by WOC, or the producer has some stake in the company?
Slide 5: @palomarestaurant ❤️
Special Mezcal Week cocktail “Paradiso”
Rayu Mezcal @rayumezcal
Pineapple
Orange juice
Liquid Alchemist Strawberry
@liquidalchemist
#mezcal
#mezcalcocktails
#mezweek2021
Let's take a moment to talk about sustainability. Given the impact of global climate change we ...
Sep 10

Let's take a moment to talk about sustainability. Given the impact of global climate change we are seeing all over the world, environmental concerns are top of mind. But the truth is, sustainability and being sustainable goes beyond the environment, it also has to address economic and the human element.
For the mezcal category, that means thinking about how agave is grown. How do we maintain genetic diversity? How do we not overharvest wild agave? How do we plant it to maintain soil health and decrease erosion? How can we look beyond boom and bust cycles to maintain a long term balance of supply and demand?
It also means thinking about inputs like wood to fire the ovens and stills, and the outputs from production, not only the smoke, but the spent agave fibers and water.
It also means looking at the economics and whether fair prices are being paid to the workers and producers, and who has access to capital.
And it means asking if the communities where mezcal is made are benefitting from the fruits of their labor, be it greater access to healthcare and education, clean water or modern services like telecommunications.
Sustainability involves A LOT of commitment and we commend the people and brands who are taking steps forward to help ensure the long term survival and viability of this beautiful spirit we call mezcal.
#sustainability #sustainabilitymatters #mezcalweek #mezweek2021 #thefutureiswhatwemakeit
So many fun events this week! Find more in our stories and highlights updated every few ...
Sep 9

So many fun events this week! Find more in our stories and highlights updated every few hours🎉
Slide 1 📍IG LIVE on @mezcalistas on SUNDAY
@mezcalojodetigre: Adding Ojo De Tigre Mezcal to your cocktail will make you a certified hit with your friends and family. Join our virtual cocktail class with our National Brand Ambassadors @ninosips and @daphne.ruoco this upcoming Sunday, September 12th, at 7 pm EST to learn how to make the Pink Tiger cocktail.
All you need is a lime, pink grapefruit soda, and a bottle of #NuetraMezcal to prepare your very own Pink Tiger!
Turn up your favorite Drake song and tune in with Nino and Daphne on the @mezcalistas page for this fun event. 🐯
Slide 2 📍LA TONIGHT!
@graciasmadresocal: Spend this Thursday at our West Hollywood location with @agua.del.sol for #MezWeek2021! They will be in-house on 9/9 between 6-9pm, presenting their gorgeous destilados de agave table-side. We’re happy to mention that we are also giving back $5 from each flight to an amazing organization called, @otros_dreams_en_accion.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We look forward to serving you! Reserve your table through the link in our bio or on Open Table for this Thursday, Sept. 9th! Salud 🥃
Slide 3 📍AUCKLAND, NZ ALL WEEK
@ghostdonkeyakl: ¿Están listos? #mezcalweek2021 is here and we can't be more excited! Tune in to our daily programming from September 8 to September 15, 2021! Grab your Mezcal by clicking the links in our bio and join us and our international community of Mezcal lovers 👻🐴
#mezweek2021
Whether you call it a palenque, vinata or taberna, it is where the magic happens to make mezcal. ...
Sep 9

Whether you call it a palenque, vinata or taberna, it is where the magic happens to make mezcal. It's where the agave is roasted, crushed, fermented and distilled. It can be rudimentary or modern and the agave could be crushed by tahona, shredder or hand. Fermentation tanks can be made from wood or stone, above ground or below, and distillation can happen in clay, wood or copper. We salute you in all your variations!
#mezweek2021 #mezcalweek #mezcal #palenque #vinata #taberna
So many fun events this week!
🌟Stay tuned for more and visit our story highlights!
Here are three to check out across the US, visit each page for details:
✨Slide 1
📍BROOKLYN, NY on SUN with @laloncheriabk: Join us for a very special pairing of mezcal and local artisanal bites. Rare Mezcales from maestros mezcaleros of different regions in Oaxaca, whose product has been unavailable in US until now. Please RSVP issel@mac.com we will be providing mezcal and local artisanal bites $80. Very few spaces available
*Santa María Zoquitlán
*Santa María la pila, Miahuatlán
*Santa Catarina Minas
*Ejutla de Crespo
After 8pm open to the public and you can buy goods directly from Oaxaca!
Market 8pm (no cover)
@tuyo_nyc
@santa_garabato
Cristy’s masks
@mercimercado_us
@bouleroaxaca
and Mezcales!
✨Slide 2
📍LIVERMORE, CA on THURS (tmrw) with @barquiote: We are pleased to welcome brand ambassador @maxmaguey for an informal tasting & discussion of classic and rare expressions of single village mezcal from @delmagueymezcal ‘s lineup. Come and taste some limited and rare spirits and talk some shop with Max ⚡️
✨Slide 3
📍PHOENIX, AZ on FRI with @mezcal.naran.us: Celebrate @MezcalWeek this Friday Night @ProvisionCoffee bar for Loteria De Mezcal! Learn about Mezcal culture while you play loteria sippin' on craft cocktails. We'll have complimentary samples of award-winning mezcal throughout the evening plus some prizes for the winners.
#mezweek2021 #mezcalweek #mezcal
Check out mezcal tastings and events near you all week!
Hit our story highlights for updates every few hours🎉
Starting on the west coast is @tahonasd 🤩
Repost @tahonasd: Mezcal week is upon us and it’s our time to shine! 🥃 ✨
This year, we’re welcoming Mezcales from 3 states in Mexico with their own personalities, flavors, and styles: Michoacan, Durango, and Oaxaca.
Join us for talk sessions and demos with the brand ambassadors and try our cocktail specials showcasing these expressions. Salud!
#mezcalweek2021
Happy Mezcal Week! We kick the week off by celebrating the mighty plant that makes mezcal possible, ...
Sep 8

Happy Mezcal Week! We kick the week off by celebrating the mighty plant that makes mezcal possible, porque sin agave, no hay mezcal. Agave is found the world over but Mexico has the greatest diversity of species and varieties and is endemic to more than 150 kinds of agave, the overwhelming majority.
Nothing goes to waste with the agave plant, its leaves, or pencas, can be used as a buildng material, and the fibers in the pencas for rope, bags, clothing; the heart of the agave, or piña, is of course where the magic is found when it comes to pulque or mezcal. and the materials left over from the making of mezcal, the bagaso and viñasa, can be used to make adobe bricks.
Behold the mighty agave! #mezweek2021 #mezcalweek #agave #maguey #sinagavenohaymezcal #agavelove
Mezcal Week Giveaway!
To celebrate #MezWeek2021 (starting tomorrow!) we have partnered ...
Sep 7

Mezcal Week Giveaway!
To celebrate #MezWeek2021 (starting tomorrow!) we have partnered with our friends @tuyo_nyc to bring you a #giveaway that celebrates the agave spirits we love so much!
The gift package includes:
1 - Black Weekender Cotton Tote
2 - Light Sea-Green + Gold Copitas
To enter:
SIGN UP at @tuyo_nyc (link in profile) !!! You must SIGN UP to be entered !!!
Follow @tuyo_nyc and @mezcalweek
Contest ends at Midnight on September 15th. We’ll announce the winner Friday September 17th in the comments of this post, in our stories and via email. Contest is not sponsored, endorsed, administered by, or associated with Instagram
Salucita!
#mezcalweek
#mezcal
#raicilla
#sotol
#bacanora
#mezcallovers
#agavespirits
#copitas
#mezcalcopitas
Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into?
Tag us in ...
Sep 5

Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into?
Tag us in your photos/videos and we’ll repost next week for #mezweek2021!
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#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits #mezcalcocktails
Want to share your behind-the-scenes experiences at a vinata/palenque/taberna?
Tag us in ...
Sep 1

Want to share your behind-the-scenes experiences at a vinata/palenque/taberna?
Tag us in your photos/videos and we’ll repost next week for #mezweek2021!
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#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits
What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a ...
Aug 30
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#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits"
What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a photo and we’ll repost next week for #mezweek2021!
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#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits
MEZCAL COLLABORATIVE
Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to responsibly increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.
Thank you to our founding members:
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