ABOUT
Mezcal Week (September 8-15, 2021) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week. Post on Instagram or Facebook how you are celebrating mezcal September 8-15. Simply tag @mezcalweek and include the #mezweek2021 in the post and we will flood the internet with the images!
WHAT ARE SOME MEZCAL WEEK IDEAS?
It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.
Mezcal Brands
Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more! What about a palenque tour, or an interview with a mezcalero via Facebook Live?
Retail Outlets
Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.
HOW TO PARTICIPATE
Post on Instagram or Facebook how you are celebrating mezcal September 8-15.
Simply tag @mezcalweek and include #mezweek2021 in the post and we will flood the internet with the images!
September 8 – Maguey – Sin maguey, no hay mezcal!
September 9 – The palenque/vinata/taberna
September 10 – Sustainability
September 11 – People
September 12 – Cocktails
September 13 – Pairings
September 14 – Favorite mezcal moment and why
September 15 – El Grito – celebrating Mexican Independence Day with the Spirit of Mexico
Join us!
What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite ...
Sep 16
What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite s
Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color ...
Sep 15
Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color o
Mezcal Week is still going! We are loving the flights and cocktails y’all are coming up with.
...
Sep 14
Mezcal Week is still going! We are loving the flights and cocktails y’all are coming up with.
It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I ...
Sep 14
It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I ret
Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful...
Sep 13
Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful
Let's talk what goes with mezcal, which we often respond, well everything! It sounds like a cop...
Sep 13
Let's talk what goes with mezcal, which we often respond, well everything! It sounds like a cop out
Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre...
Sep 12
Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre
Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders ...
Sep 12
Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders
Today we are celebrating the people of mezcal, and we want to take this opportunity to give a big ...
Sep 11
Today we are celebrating the people of mezcal, and we want to take this opportunity to give a big hi
Let's take a moment to talk about sustainability. Given the impact of global climate change we ...
Sep 10
Let's take a moment to talk about sustainability. Given the impact of global climate change we are s
So many fun events this week! Find more in our stories and highlights updated every few ...
Sep 9
So many fun events this week! Find more in our stories and highlights updated every few hours🎉
Whether you call it a palenque, vinata or taberna, it is where the magic happens to make mezcal. ...
Sep 9
Whether you call it a palenque, vinata or taberna, it is where the magic happens to make mezcal. It'
Happy Mezcal Week! We kick the week off by celebrating the mighty plant that makes mezcal possible, ...
Sep 8
Happy Mezcal Week! We kick the week off by celebrating the mighty plant that makes mezcal possible,
Mezcal Week Giveaway!
To celebrate #MezWeek2021 (starting tomorrow!) we have partnered ...
Sep 7
Mezcal Week Giveaway!
To celebrate #MezWeek2021 (starting tomorrow!) we have partnered wit
Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into?
Tag us in ...
Sep 5
Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into?
Tag us in you
Want to share your behind-the-scenes experiences at a vinata/palenque/taberna?
Tag us in ...
Sep 1
Want to share your behind-the-scenes experiences at a vinata/palenque/taberna?
Tag us in y
What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a ...
Aug 30
What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a phot
MEZCAL COLLABORATIVE
Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to responsibly increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.
Thank you to our founding members:




Copyright © 2019 by North of the Border Enterprises.
All rights reserved.
Designed and built by Giant Rabbit, LLC.